Performance Based Marketing for Businesses
I think the future of real estate and travel websites will arise from geographical targeting. Only a few huge companies will be able to build websites around the names of large cities and get them ranked. In fact the best of these sites seem to be based on domain names that people type directly into their browsers and don't search for at all. (Hotels dot com comes to mind).
Regular people will need to focus on "Long tail" key phrases. For example, I think I have a chance to get "Palm Beach Luxury Properties" ranked with my budget & resources. I doubt I could ever rank for "Palm Beach Real Estate".
Regular people also need to understand they should include their domain name in all their print, radio and TV advertising. That way many local customers will type in their address directly and bypass the search process.
If we are successful in developing traffic for these sites we will be offering direct ads for sale on them. This would mean a Palm Beach Realtor could put an ad on our site that links to a custom page on their website, specifically written to appeal to the luxury property buyer. There will never be a lot of traffic, but it will be very targeted and should provide an excellent ROI.
Baja, Mexico FishingBajaFishing.info would make a great site for someone who knows and loves this subject. For any fisherman who has not visited Mexico, there are a lot of unknowns. If you are someone with experience there will be many readers who appreciate your advice. From … MORE>>> |
Dallas Texas RealestateDallasTexasRealEstate.info will make a good site for a Realtor who understands posting what they know about the local market can get their website ranked and their credibility established. It takes content to for a real estate related website to get noticed, and most don’t … MORE>>> |
Dude RanchesDudeRanches.biz are a staple of the old west. For any who don’t know, a dude ranch is a place where guest who know nothing about ranching (Dudes) can visit and get a taste of what life on a working ranch is … MORE>>> |
Housing & Urban Development (HUD) ListingsHUDListings.info |
HUD PropertyHUDProperty.info is a website where I report on how an experienced property flipper fixes up the HUD homes he buys. The key to success is speed and cost control. He knows an amazing number of ways to get things done quickly … MORE>>> |
Orlando Florida Real EstateOrlandoFloridaRealEstate.info will make a great site for a Realtor who understands how to use free information to build credibility with potential customers. Someone who has been listing and selling property in Orlando for a while could write a lot of pages about what … MORE>>> |
Palm Beach Luxury PropertiesPalmBeachLuxuryProperties.com would be a great place for a new agent to establish themselves in this market. According to news reports the luxury property market in Palm Beach has come on hard times. With the uproar in the credit markets, and financial uncertainty it’s … MORE>>> |
Ranches For SaleRanchesForSale.us picks up and displays ranches for sale on Ebay. It used to be that you had to search real estate listings in the area to which you were attracted, but now sellers frequently list on Ebay. Ranches For Sale … MORE>>> |
Rental RichesRentalRiches.com At some point the housing market will hit the bottom and the people who buy then and know how to rent property will get rich. |
RLots or Residential LotsRLots.com is a very short domain name that would be good for advertising residential lots of sale. With the current real estate environment, this is probably a domain that needs to age for a while before it will see its’ full value. In … MORE>>> |
RV 1 Recreational VehicleRV1.info would make a great domain name for a recreational sales company that wanted to expand onto the internet. Since it is so short it reduces the space required to brand your business in print or television ads. I use short names like this … MORE>>> |
Trip OrganizersTripOrganizers.com seems to be a phrase used especially by individuals organizing trips by Jewish young people to Israel. These trips are paid for by donations from Jewish organizations that want American young people to learn more about Israel and experience first hand what things are … MORE>>> |